Yes. Yes it does.
Does coffee help with Monday mornings? Do shoelaces keep your shoes tied? Are fries better with ketchup? Some things just work, and such is the case with blogging and SEO. At the heart of it, good, quality blogs are what keep a visitor bouncing around on your site, what shows potential customers that you know your stuff, and what tells Google that you speak your industry fluently (and therefore awarded a certain level of authority in their rankings).
In this blog, let’s see if we can’t shed some light on the mystery.
Fresh content: Show Google what you got
If your website were a garden, blogging would be the regular watering and pruning it needs. Search engines, like your garden gnome, absolutely adore fresh content. A static website is boring to search engines, which means you need to regularly update your blog to show these digital beasts that your site isn’t just alive—it’s thriving.
When you consistently write fresh content, the message is loud and clear: “Hey Google, we’re not just kicking back with a mojito here, we’re working hard!”
Dive into the long-tail keyword pool
Main keywords are great. They’re the big fish everyone’s after. But what about those elusive, more specific long-tail keywords?
Your homepage is allowed to scream “best shoes” But your blog should focus on long-tail stuff related to these “best shoes.” For example: Best waterproof hiking shoes for monsoon season. These niche, detailed terms might not bring a flood (get it, monsoon?) of traffic, but they bring the right kind. In other words, those who genuinely want to buy, not just window shop.
Dwell time is money
Imagine inviting someone over and they just peek in and leave. Rude, right? Similarly, a quick exit or bounce from your website isn’t ideal.
Quality blog posts have this knack of making visitors stick around. Like a compelling drama series, one article leads to another, and before they know it, they’re binge-reading. The longer they stay, i.e., dwell, the happier the search engines are.
So, how do you write an epic series of blog posts that keeps readers reading? Check out this blog on SEO tools that will help you boost the quality of your posts.
Backlinks: If everyone wants a piece of your genius, you win
Write an epic blog post, and what happens? Everyone and their grandma will want to link back to it. Why? Because you’re the new Shakespeare of the digital age, and who wouldn’t want a piece of that?
Backlinks work as a kind of social testimony. In Google’s eyes, if a handful of sites with high authority scores link to your site, that means you must be legit. This is why, whenever you finish doing awesome work for a client, it’s important to ask them for a backlink, if you can. The more site you have pointing to you, the more Google thinks you must be a superhero of whatever industry you operate in.
Covering topics: Like butter on toast
Your main website might stick to the basics, but blogs? They spread out, covering topics far and wide. This isn’t just throwing stuff at the wall to see what sticks; it’s strategically expanding your horizons.
So, while your website might say “We sell tools,” your blog chimes in with, “Here’s how to use a hammer without smashing your thumb.” Invaluable, right? This is also why it’s important to make sure you write according to a proper word count. Best practice says every Blog should be at least 600-1,000 words. Following this as a general guide will help ensure your telling readers enough about the questions they came looking for answers to.
The social butterfly effect
Let’s get real. No one’s sharing your website’s ‘Contact Us’ page on social media. But a wickedly good blog post? Oh, it’s getting shared, retweeted, pinned, and whatever else the cool kids are doing these days.
More shares mean more visibility, which indirectly gives your SEO a little nudge. “Look at me, Google, I’m popular!” So make sure you share your post on social media and give others a chance to share the content you put your blood sweat and tears into.
So, does blogging help SEO?
Blogging doesn’t just help SEO; it supercharges it. It’s the unsung hero, the secret sauce, the…well, you get the drift. If you’re still on the fence about blogging’s impact on SEO, then I’ve got a bridge to sell you. (Just kidding!) But in all seriousness, if you’re not leveraging the power of blogging in today’s digital age, you might as well be telling search engines that you’re not home. And trust me, they’ll move on to the next house pretty quickly.
Keep that blog active, fresh, and engaging.
